shafer vineyards

Shafer Vineyards, long known for its iconic Hillside Select Cabernet, invited me to thoughtfully evolve an established identity. A refined logo and ligature, along with new packaging and collateral, bring a more contemporary expression to the brand while supporting its growing hospitality program.

Shafer Logo.png
A black gift box with gold lettering that says 'Shafer' is partially open, revealing three bottles of Shafer Hillside Select wine with black labels. The box is on a white marble surface.
Green wine bottle with white label that reads "Shafer" and "Sauvignon Blanc" on a gray marble surface.
Close-up of a wine bottle label for Shafer Sauvignon Blanc from Napa Valley, vintage 2025, with a subtle embossed landscape illustration.
Two white gift bags with gray handles, each with the name 'Shafer' in gold lettering, filled with gray paper, and a bottle of Hillside Select 2021 Napa Valley wine placed next to the right bag on a beige surface with a plain beige background.
A dark wine bottle with a black label reading "Hillside Select 2021 Napa Valley Stags Leap District" in gold letters. The background is a blurred, faintly visible document or ledger.
A wine bottle with a black label and gold accents placed on crumpled gray paper background, with the label reading 'Hillside Select 2021 Napa Valley Stags Leap District'.
Wedding invitation suite with one main invitation, a folded green and white envelope with a gold logo, and a save-the-date card, all on a wooden surface.
Four rolls of tape in green, black, gray, and white, each with the word 'Shafter' written in gold, laid out on a wooden surface.